About

At the time of writing this, I’m 43, somewhere in the early waves of perimenopause. Still working, still raising a young child, still figuring things out, while my body and mind are shifting in ways I wasn’t quite ready for.

Not long ago, the conversations around me were about babies, toddler sleep, and juggling work with life as a new parent. Suddenly, without warning, things seemed to skip ahead to menopause, midlife reinvention, hormone therapy. It felt jarring. Like I’d missed a step. When the first signs showed up, I wasn’t ready: not to name it, not to claim it. I’ve never liked the word; it sounds clinical, heavy, and frankly a bit bleak. It felt like society had quietly decided I was entering the fade-out years. Like I was being pushed into a phase no one celebrates, let alone prepares you for.

I never learned about perimenopause. Not at school. Not from doctors. Not even through casual chats with other women close to me. For the longest time, I didn’t know what to look for, and no one around me was really talking about it. When I started digging, it kind of hit me: we’re expected to navigate this major change without any kind of map.

What struck me most was how invisible women like me felt in the conversation. So much of what I found was either very medical, heavily branded, or targeted at a different life stage altogether. I couldn’t find a space that reflected who I was: a woman in her forties, raising a child, still in the thick of her career—not retired, not slowing down. Just trying to keep up, and wondering why no one had warned me.

That’s why I started The Peri HQ. It’s built around research, expert insights, and lived experience. I’m constantly reading, learning, asking questions and then distilling it all into something clear, relatable, and (hopefully) genuinely useful. You’ll find resources, guides, tools, and real talk to help make sense of this transition.

But this isn’t just my project. It’s a work in progress, shaped by many. If something here helps you, I’m glad. If something’s missing, I want to hear from you. The aim is to build something that reflects us, serves us, and grows with us.

Because we deserve better than confusion and silence.
Let’s build the thing we wish we’d found earlier
Emma